1.Targeted KPI Approach
Before starting ad development, we identify your main goals and KPIs — specific, measurable results you want to achieve. This allows our team to focus on the ad elements that directly impact your business growth.
2.Keyword Research and Segmentation
A successful Google Search campaign starts with precise keyword analysis. We use Google Keyword Planner and other professional tools to identify the most relevant words and phrases people use when searching for your services or products.
3.Competitor Analysis
Before creating ad copy, we study the solutions and information your competitors use in both paid and organic Google positions. This helps us understand what potential customers want to know, what motivates them, and how to capture their attention.
4.Data-Driven Optimization
All our decisions are based on data. Before making any changes to campaigns, we analyze the available information in both Google Analytics and the Google Ads platform. Additionally, we use tools that enable detailed analysis and informed decision-making.